Every day, CenTrak enhances the lives of patients, staff, and their families in healthcare facilities around the world.
The global demand on healthcare has never been greater as the population grows, people live longer, and chronic illness rises.
To meet this challenge, CenTrak helps to make hospitals as safe and efficient as possible so that clinicians can spend their time on what matters most – patient care. It achieves this through advanced, cloud-based software solutions and IoT devices that are used to locate essential medical supplies, equipment, and people. This ensures that the right care is given to the right patients at the right time. Historical analytics and expert-led consulting services also provide opportunities to optimise and enhance daily clinical workflows for an improved patient experience.
Company: Centrak
Sector: Healthcare
Function:
Job Type: Intern / Student (Fixed Term) (Trainee)
Role Type: Part time
Location: Pennsylvania, Pennsylvania
It's fun to work in a company where people truly BELIEVE in what they are doing!
We're committed to bringing passion and customer focus to the business.
About the Role
CenTrak is seeking a motivated and detail-oriented Marketing Communications Intern to support our marketing team during a busy and high-impact season. This role offers hands-on experience across content creation, social media, event marketing, and marketing operations within a fast-paced B2B healthcare technology environment.
You’ll work closely with the Marketing Communications Manager to support execution across key initiatives while gaining exposure to broader marketing strategy, campaign development, and cross-functional collaboration.
Key Responsibilities
Event & Tradeshow Support
- Research relevant industry tradeshows and analyze competitive presence
- Maintain and update the marketing event calendar
- Assist with event logistics (shipping deadlines, inventory tracking, ordering materials)
- Organize and maintain event playbooks and documentation
- Support pre- and post-event tasks
Content & Social Media Support
- Brainstorm and research blog and social media content ideas
- Draft or outline blog posts and assist with content development
- Support social media planning and content calendar organization
- Monitor industry trends and competitor activity
Content Review & Optimization
- Edit blogs, social posts, technical documentation, and marketing materials for grammar, clarity, and consistency
- Assist in optimizing content for readability and basic SEO best practices
- Ensure alignment with CenTrak’s brand voice and messaging
Marketing Operations & Organization
- Organize and maintain marketing inventory (closet, materials, signage)
- Track and document marketing assets and resources
- Support internal coordination to help ensure deadlines are met
Intern Project: Integrated Campaign Playbook
As a core part of the internship, you will own a strategic project:
Project: Build a CenTrak Integrated Marketing Playbook
What You’ll Do:
- Audit current marketing channels (social, blogs, webinars, events, PR, email)
- Research B2B healthcare and SaaS marketing best practices
- Map how integrated campaigns should flow across channels
- Develop templates, frameworks, and checklists for execution
Final Deliverable:
A reusable playbook including:
- Campaign planning framework
- Defined roles for each marketing channel
- Timeline templates
- Content repurposing strategy
- Example campaign flow (e.g., tradeshow or product launch)
What You’ll Learn
- Integrated marketing strategy and campaign development
- Event marketing and tradeshow execution
- Content creation, editing, and social media planning
- Marketing operations and project coordination
- Exposure to PR and digital agency collaboration
- B2B healthcare technology marketing
Qualifications
- Currently pursuing a degree in Marketing, Communications, Business, or related field
- Strong written and verbal communication skills
- Highly organized with strong attention to detail
- Ability to manage multiple tasks and meet deadlines
- Interest in B2B marketing, healthcare, or technology
- Familiarity with social media platforms and basic marketing concepts
Impact of the Role
This internship plays a key role in:
- Increasing marketing team efficiency
- Supporting content and event execution during peak season
- Improving consistency across campaigns and programs
- Expanding CenTrak’s content and social media presence
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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