FFE is a global design and manufacturing business, with a head office and manufacturing in Hitchin, R&D Centre in Cambridge and sales and marketing support across the globe. FFE are dedicated to supplying specialist detection and suppression products to the fire industry.

Our business is driven by our vision of a future where all lives and livelihoods are safe from fire, and is supported by:

  • Understanding our customers and our markets whilst providing the highest quality of customer service and satisfaction.
  • Designing and manufacturing quality products in a sustainable way.
  • Striving for excellence in everything we do.

There is worldwide reliance on FFE products, in high profile public infrastructure, commercial workspaces and industrial operating environments. In addition, FFE products are trusted to protect some of the world’s most iconic buildings such as the White House, Dubai Airport, and Pinewood Studios.

The FFE portfolio includes two industry leading product brands: With over half a million Optical Beam Smoke Detector units installed around the world, Fireray® is using proven technology in a product line with heritage stretching back to 1994. Talentum® is one of the world’s most respected flame detector brands in the marketplace, FFE is not only providing quality today but developing technologies for tomorrow.

Commercial Growth Marketing Manager

FFE banner
Why join us?

How many lives have you saved today?

FFE is a global design and manufacturing business, with a head office and manufacturing in Hitchin, R&D Centre in Cambridge and sales and marketing support across the globe. FFE are dedicated to supplying specialist detection and suppression products to the fire industry.

Our business is driven by our vision of a future where all lives and livelihoods are safe from fire, and is supported by:

  • Understanding our customers and our markets whilst providing the highest quality of customer service and satisfaction.
  • Designing and manufacturing quality products in a sustainable way.
  • Striving for excellence in everything we do.

There is worldwide reliance on FFE products, in high profile public infrastructure, commercial workspaces and industrial operating environments. In addition, FFE products are trusted to protect some of the world’s most iconic buildings such as the White House, Dubai Airport, and Pinewood Studios.

The FFE portfolio includes two industry leading product brands: With over half a million Optical Beam Smoke Detector units installed around the world, Fireray® is using proven technology in a product line with heritage stretching back to 1994. Talentum® is one of the world’s most respected flame detector brands in the marketplace, FFE is not only providing quality today but developing technologies for tomorrow.

Company: FFE

Sector: Safety

Function: Information Technology

Job Type: Regular / Permanent

Role Type: Full time

Location: Hitchin, Hertfordshire

Job Description

Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirt and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.

Duties and Responsibilities:

  • Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue
  • Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers
  • Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals
  • Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation
  • Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales
  • Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity
  • Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity
  • Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops
  • Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success

Skills and Experience:

  • Commercial mindset with pipeline and revenue ownership, Essential
    Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets
  • Go-to-market planning and prioritisation, Essential
    Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact
  • B2B demand generation execution, Essential
    Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys
  • Sales and outbound alignment, Essential
    Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes
  • Voice of Customer and win-loss insight, Essential
    Ability to run interviews and analysis and convert insight into messaging, objections handling, and content
  • Positioning and messaging development, Essential
    Proven ability to turn product value into clear propositions and differentiation by segment or market
  • Funnel analytics, attribution, and reporting, Essential
    Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue
  • CRM and marketing operations literacy, Essential
    Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality
  • Channel, partner, and win-back experience, Desired
    Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts

FFE Benefits include: 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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Our Benefits

Joining FFE means more than just starting a new role, it’s becoming part of a workplace that’s designed to look after you. Our benefits help you stay well, feel secure, and keep growing, so you can focus on building a rewarding career and a fulfilling life.

Reward & Recognition

We believe great work should be celebrated. From a Free Shares Scheme and annual bonus opportunities to peer-nominated Spotlight Awards and milestone celebrations with extra leave and cash awards, we make sure your contributions are recognised.

Health & Wellbeing

Your wellbeing matters. With access to the YuLife app, you can earn rewards for healthy activities, while fresh fruit and juice in the workplace help keep you fuelled. Our confidential Employee Assistance Programme is also there to support your mental, emotional, and financial wellbeing whenever you need it. You'll also receive 25 days annual leave as standard, time to rest, recharge and look after what matters outside of work.

Family Support

We’re committed to supporting you through life’s important moments. That’s why we offer 14 weeks of fully paid maternity, paternity, or adoption leave, giving you the time and security to focus on what matters most.

Future Security

Planning ahead is easier with our pension scheme, where we contribute up to 10.5% to help you build for the future. You’ll also have the reassurance of Critical Illness Cover if you’re unable to work for more than 26 weeks.

Lifestyle & Everyday Savings

We know little things make a big difference. Our Benefits Hub offers discounts on everyday purchases, while tax-efficient schemes for cycling and electric vehicles help you save on commuting. We also celebrate team successes with lunch on us.

Growth & Long-Term Recognition

We’re committed to supporting your career as well as your wellbeing. You’ll have access to training and learning opportunities to help you grow and develop, alongside long-term recognition through extra annual leave and a £250 award at every five-year milestone — a simple way to thank you for continuing your journey with us

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