Forbes: Putting purpose into practice: the Enacting Purpose Initiative
03 September 2020
Halma has been featured as a case study on how a company’s purpose can drive strategy in a new report on corporate purpose by SAID Business School, University of Oxford.
The report provides guidance to boards of directors on how to enact purpose. It draws on research from academia together with best practice insights from some of the UK and Europe’s leading businesses and institutions.
Bob Eccles, Visiting Professor of Management Practice at SAID Business School, University of Oxford, introduces the initiative on Forbes:
“To date some very good work has been done [in corporations] on the value of purpose and on the need to link this to the solving of the problems of people and planet. However, there has been little guidance for board directors, senior executives, and investors on how purpose should be best put into practice.
“Purpose needs to be enacted as an organizing principle, informing strategic decision-making and capital allocation, and drawing on the everyday values and culture to deliver the organization’s vision. Conceived in this way, purpose leads mission and strategy, rather than becoming a more tactical purpose as culture mechanism. This report aims to remedy this with a clear framework for governing purpose.”
Read full article here.
Download the report Enacting Purpose Within the Modern Corporation
